VW Volkswagen Currywurst – as presented by Richard Hammond…

…on Discovery Channel January 21st 2020

The original Volkswagen Currywurst as presented by Richard Hammond on Discovery-UK on January 21st 2020.

This is the world’s most iconic sausage! Produced since 45 years – VW sells more sausages than cars.

Watch it on YouTube!

The secret of the VW Currywurst is its high quality ingredients and the best meat with only 20% fat. The VW sausage gives the top secret spice mixture their incomparably good taste.

For a limited time, that iconic lunch item (along with its accompanying ketchup) is available to purchase from The Sausage Man — not just to businesses across the UK, but to domestic customers also.

“We had to offer such a unique opportunity to try the Volkswagen Currywurst to consumers, too.” Assures Michael Juska, Managing Director at The Sausage Man.

“With Richard Hammond featuring the sausage in his new show, I’m sure so many viewers will be curious to try. It fits in perfectly as a guest to our existing line of premium sausages.” He continues. 

So, why not try a little slice of history in an everyday German delicacy? See what fuels the making of the everyman’s car and try your Volkswagen Currywurst from The Sausage Man today. Visit us at www.sausageman.co.uk or give our team a call on 0132 867 060.

We created a bundle

6 packs = 30 sausages = 5.1kg of the iconic Volkswagen Currywurst.

Plus free delivery and a free delivery of the delicious VW Curry-Ketchup.


You might be surprised to find that Volkswagen’s part number 199 398 500 is not intended for your car, rather for the hardworking factory attendants working on your brand-new Volkswagen vehicle. It isn’t mechanical, man-made, or anything like what you would expect from the car-making giant. It comes slathered in the car manufacturer’s very own ketchup, usually with a side of chips.

 It is a pack of the Volkswagen Currywurst—a sausage being dubbed the most iconic in the world and, most recently, featured in Richard Hammond’s new Discovery Channel show Big, in which the well-known presenter takes a look at some of the biggest infrastructures in the world, and just what goes into their upkeep.

Made in Volkswagen’s Wolfsburg plant where food has been produced on site for its workers since opening in 1938, the flavoursome Currywurst has seen consistent increase in demand and intrigue. Tonight at 8PM, UK audiences will feast their eyes upon the most unusually lucrative business venture the car manufacturer has undertaken.

The Sausage Man UK Ltd is the UK’s leading wholesaler and importer of German Sausages and Hot Dogs with over 7 million sausages per year.

We work together with the best and biggest producers in Germany, who also produce for leading retailers in Germany and Europe.