New retail sausage line & more

The best sausages ever – available now for everyone

(Yes – it’s a long read, but it explains a lot. And there are discounts further down)

You may have noticed that over the weekend our website went through some significant changes. After the demand and feedback we received from many of our new private customers, it was clear that a move into retail-centric packaging and products suitable for consumer kitchens and freezers was the next logical move. 

The changes are incredibly exciting for us and we hope to inject that same excitement into our journey into this new market. We are famous for our sausages, of course—it’s all in the name—but the demand for gorgeous German delicacies has not fallen on deaf ears either. You’ll find salted pretzels in the bakery, succulent leberkäse, schnitzel and frikadellen amongst our new line-ups. 

With new exciting products and a face-lift for our webshop, some notable price changes had to be introduced. At The Sausage Man, it is incredibly important to us that we are always humble and transparent. We have read the feedback on social media and feel some further explanation on our decision is required. 

Initially, when we opened to the public, it was in response to the impact the pandemic was having on the food market. Of course, we wanted to help and do what we could as a small wholesaler. We did not expect the overwhelmingly positive response from the public that we received—for which we will be forever grateful. 

This was not a sustainable model for us in the slightest. Like many businesses, COVID-19 left us with many dilemmas; we chose to respond by selling current stock off to the public at wholesale prices. This did not result in profit for us, in fact, we were making a considerable loss on each package we sent. We were faced with the decision to change our pricing structure to retail prices or revert to our old wholesale model.  

We are really thrilled with the response from the public and are excited to evolve as a business and continue offering our delicious products to everyone who may want them. From humble food trading beginnings, to wholesale and now into retail, we are excited to continue to offer German delicacies and introduce new, exciting things in the future. We are really thrilled with the response from the public and are excited to evolve as a business and continue offering our delicious products to everyone who may want them. From humble food trading beginnings, to wholesale and now into retail, we are excited to continue to offer German delicacies and introduce new, exciting things in the future. 

However, having seen the responses and the disappointment expressed by a good number of customers, we wanted to explain further the background to the price rises to hopefully provide further clarity on the matter. 

Previously, as a wholesaler, we sent most of our orders out in bulk, on pallets. One pallet is the equivalent of 96 parcels (the average retail customers buys 4 packs of sausages), but the cost difference in every aspect of the two different delivery options is rather staggering. 

The manpower, staff hours, costs for packaging and every other aspect of selling and delivering our range is entirely different from our previous wholesale practice. We are, of course, still learning and striving to improve every day, however, as it stands this is the only way we can continue to offer our products to the public. 

We hired 9 people in total: 3 in administration and 6 in warehouse for the retail business. And we are building a new large freezer for about £200.000 to have enough space for our new retail product line. For that,w e had to hire a new additional warehouse

1 palette 96 parcels
warehouse to make ready for sending 0.15 hours 16.00 hours
administrative work 0.10 hours 6.00 hours
customer service costs 0.10 hours 8.00 hours
labor costs warehouse  £ 2.25  £ 240.00
labor costs administration  £ 2.50  £ 150.00
labor cost customer service  £ 2.00  £ 160.00
packaging material  £ 0.00  £ 963.50
shiping costs  £ 90.00  £ 720.00
total costs  £ 96.75  £ 2,233.50

Some of our great new products

Pork Schnitzel XXL:

Absolutely delicious German schnitzel coated in Austrian golden breadcrumbs.

Clean label. 100% natural ingredients.

Leberkäse – German meatloaf:

A delicious loaf shaped mixed pork and beef meat dish with fantastic flavourings, it really is mouth-wateringly tasty.

A real smooth taste with finely ground ingredients which make it a brilliant side or main meat in a dish.

Hot Dog Sauce:

Our sausages taste fantastic – the main reason we are so successful.

But what should always be on it: our wonderfully aromatic hot dog sauce. With its fine sweet onions, it also rounds off burgers and steaks.

This week on offer